In the News

Where do Indian women face the most gender disparity? Dowry demands

Firstpost |  March 08, 2016

Most Indian women feel that dowry is the most severe form of gender disparity when it comes to marriage, according to a survey conducted by online matrimony platform for International Women’s Day. launches new initiative to tackle dowry

The Economic Times |  June 05, 2015

Matchmaking service has launched Shaadi Cares, a social initiative that aims to right every wrong in relationships and marriages.

Pranking your customer: Here’s why the’s dowry calculator is big win

Firstpost |  June 05, 2015

According to the National Crime Records Bureau, the cases of reported dowry deaths in 2013 were 8083. There were 10,709 reported cases of dowry registered under the The Dowry Prohibition Act, 1961.Keep in mind, these are the reported cases. You can only imagine what the actual figures are.’s dowry calculator strikes the right chord on social media

Exchange4media |  June 05, 2015

In an initiative by in partnership with NGO Stree Mukti Sanghatana, the matrimonial website has launched a segment on their homepage that will calculate the amount of dowry a person deserves based on their education qualifications, salary, etc.

Calculate Dowry and Beware

Deccan Chronicle |  May 15, 2015

Shaadi Cares dowry calculator might look deceptive at first, it is actually a great tool to raise awareness.

Comedy group and a ‘calculator’ highlight India’s dowry problem

BBC |  May 15, 2015

Dowry calculator
Matrimonial website launched its dowry calculator on 29 April and since then more than 200,000 people have taken the quiz.

How Much Dowry Are You Worth? is Telling You

NDTV |  May 15, 2015

The tweet invites the user to find out how much dowry he, yes he, is worth. She can click too though on to a form where the options are not gender specific. asks to record your age, profession, salary, education etc.

How much dowry are you worth?

DNA |  May 08, 2015

If you’ve ever wondered how much dowry you’re worth in the marriage market, ShaadiCares, the social initiative wing of has a nifty dowry calculatorfor you. But if you care to actually fill out the details in the meticulously divided categories of age, profession, monthly salary, education and whether you own a car and a house, you may not really come to the figure you expect.

Angry Brides Game Attacks India’s Illegal Dowry Tradition

TIME |  January 18, 2014

In India, a game with a name inspired by Angry Birdslets bridezillas chuck shoes, rolling pins and brooms at dowry-grubbing prospective grooms. When they’ve hit their target—in this case, a doctor, a pilot and an engineer—players earn rupees to put toward a (fictional) anti-dowry fund.

‘Angry Brides’ game targets Indian dowry

Reuters | New Delhi  January 17, 2012

The game by online matchmaker – inspired by the hugely popular “Angry Birds” game – sees players attack prospective grooms greedy for dowry with a variety of weapons, from a brick-red stiletto to a broomstick.

‘Angry Brides’ game hopes to put spotlight on dowry concerns

January 16, 2012

There’s a new game hoping to make a splash in the Facebook game market, and it’s called “Angry Brides.”
No, you don’t have to read that sentence again; we didn’t accidentally misspell the game you’re thinking of.